Beat your bucket list

After covid, we had to get poeple to put South Africa on the top of their bucket list.

And what’s a bucket when it’s upside down? A South African drum.

I know that sounded like the start of a bad joke. But this whole campaign is a little facetious.

 
 
 
 

30” competition

Chuck a cute filter on and win the chance to beat your bucket list in South Africa.

30” deals

What’s the next best thing from winning a trip to South Africa?

Scoring all the best deals there.

 

Creative team: Sarah Vanderschoot & Jamie Clifford
Creative Director(s): Sean Cummins, Heath Collins
Music/percussion: Jonas Nzamba
Production studio: Eric Tom & Bruce
Soundhouse: Roscoe Audio