DoorDash

Should we? Would we? Could we? We’ve all done this dance a thousand times. Running through every excuse, every rational reason why we shouldn’t put that order in. That little voice of reason. “There’s food in the fridge”. “We just went shopping”. “We can’t afford to order dinner twelve nights in a row.” Blasphemy! When that voice rears its head you’ve just got to silence it. So politely and humorously, hold firm and let DoorDash be the answer.

doordash-feel-3.png
doordash-feel-2.png
doordash-feel-1.png
 

DoorDash lets Aussies silence the things they don’t want (with a playful shhhh) and gives them the things they do want, all at the touch of a button.

We wanted to capture that dynamic through a playful, universal gesture that enables permissibility, that lets them feel release from the pressures of life and silence the stressors.

Sit still and we’ll dash for you.

“DoorDashhhhhhhhhhh”

doordash-ooh-1.jpeg

TVC

  • McCafé | 30"

    A man struggles with his coffee machine. He doesn’t know where to put the milk, and liquid is spurting out all over the place. His partner walks in and sees him struggling.

    MAN: Do you know how to work this thi-

    His partner cuts him off mid-sentence, pressing a finger to his lips cheekily.

    PARTNER: DoorDashhhhh.

    His other hand begins ordering coffees from McCafe through the DoorDash app.

    SFX: The coffee machine starts loading whirring.

    The partner transfers his hand towards the coffee machine, shushing it too.

    PARTNER: Shhhhhh.

    Cut to end frame graphic with DoorDash & McDonalds logo.

    VO: DoorDashhh. We’ll dash for you.

  • Diet | 30"

    A man watches as his girlfriend struggles with a blender clogged with thick green goop.

    WOMAN: Can you help me, hun? I’ve got kale stuck in the-

    He cuts her off with a quick finger to the mouth.

    MAN: DoorDashhhh...

    His free hand immediately starts ordering DoorDash.

    Cut to end frame.

    VO: DoorDashhhh. We’ll dash for you.

  • Groceries | 30"

    A man on the couch orders groceries from Coles on his phone. His partner notices.

    MAN 1: That’s the fifth delivery today! How much are we pay-

    He cuts him off with a gentle finger to the face.

    MAN 2: DoorDashhhh...

    His partner is taken aback, but pleasantly surprised.

    MAN 2 (still whispering): We don’t pay for delivery we DashPassss.

    With his free hand he keeps ordering efficiently.

    SUPER: $0 delivery fee with DashPass.

    Cut to end frame graphic with DoorDash & DashPass logo.

    VO: DoorDashhh. We’ll dash for you.

  • Bundle | 30"

    Three friends sit at the kitchen bench.

    FRIEND 1: Is it weird that I want Pad Thai with Maccas fries?

    FRIEND 2: No, that sounds delicious!

    FRIEND 3: You can’t order that togeth-

    Both friends place a finger on her face, double teamed.

    FRIENDS 1 & 2: DoorDashhhh...

    SUPER: You can bundle different options in one delivery with DoorDashhh.

    Cut to end frame.

    VO: DoorDashhhh. We’ll dash for you.

6” YouTube bumper

  • We open on someone’s face up-close, front-on to the camera.

  • PERSON: Tonight, I’ll be eat-

  • A finger comes in and gently presses to their face.

    VO: DoorDashhh.

  • Cut to end frame.

    SUPER: We’ll dash for you.

  • We open on someone’s face up-close, front-on to the camera.

  • PERSON (singing in Menulog tune): Did somebody say-

  • A finger comes in and gracefully touches their face.

    VO: DoorDashhh.

  • Cut to end frame.

    SUPER: We’ll dash for you.

  • We open on someone’s face up-close, front-on to the camera.

  • PERSON: Shut up and take my-

  • A finger comes in and gracefully touches their face.

    VO: DoorDashhh.

  • Cut to end frame.

    SUPER: We’ll dash for you.

Stunt

 

With DashPass, we simply don’t need to cook anymore.

So let’s remove people’s kitchens and turn them into the perfect party room instead in an outlandish promo to celebrate the launch of DashPass.

If anyone’s bold enough to actually remove their kitchen, we’ll reward them with free DoorDash for life.

doordash-kitchen.png 
Don’t remember seeing this work go live? No, you’re not losing your marbles. 
Cummins&Partners won this pitch but sadly the DoorDash gods (aka the US-based client) felt this specific idea wasn’t meant to be. 
But because I loved it so much, I simply had to continue sharing it with the world. 
RIP DoorDashhhhh. Gone but never forgotten. 

Cummins&Partners creative team: Melany Ang, Claudia Sarosiek, Sarah Vanderschoot, Jamie Clifford
Designer: Tiger Hongmung